How Lifestyle and Product Photos Can Enhance Your Brand's Look

A big mistake that many businesses make is that they only post the typical product shots to their website and online stores. And while those shots are obviously important, they are missing out on a huge opportunity. Lifestyle shots! A combination of both product and lifestyle shots can help tell the story of your brand. They can show how your product fits into your customers’ lives. 

Product photography is about more than just the product itself because you’re not just selling a product. You are selling something that is going to make your client’s life easier. Plus images of you with the product can help put a very personal touch on your story and let your audience get to know the face behind the brand. 

When I shoot products, I always make sure to take some lifestyle shots to round out the experience. With AEGI NY, a sustainable baby and children’s product line, we shot some standard product images. But we also showed how the product is dishwasher safe, which is so important when you have a messy eater on your hands!

Images of AEGI NY

With Sukeban Creative, we wanted to show off her unique and gorgeous gift boxes, but we also wanted her customers to know just how much care and love goes into each and every shipment. The first image is a striking, yet simple, product image while the next two images are of Stephanie carefully assembling one of her gift boxes for a customer. By showing her in the images, it helps your audience see Tthe person behind the brand, which can inspire the know, like and trust factor that can be so important when selling a product. 

Images of Sukeban Creative

Every parent should know about Totts. It is a travel company that sends necessary baby items right to your destination. So not only did we want to show some of the items that they provide in their shipments, we also wanted to show it “arriving” so people could get the picture, so to speak, about the service that Totts offers. For this shoot, we used a combination of traditional product shots and lifestyle images to tell Totts’ story. 

Images of Totts Travel

If you have a product that you need photographed, looking to update your headshots, or if you’re updating your website and need new branding shots, let’s get you on the calendar. Click here to book!