Case Study: Why You Should Book a Branding Photographer during your Website Refresh

While it is so important to have quality, professional photos for your website that are well lit, in focus and high resolution, it’s just as important that those images complement your brand. There is nothing worse than dropping good money on a brand new website and having your images look outdated or clash with the site’s color scheme. Which is why you should book a branding photographer during your website refresh!

When working with clients that are in the middle of redoing their site, we always ask if they are collaborating with a web designer. If they are, we ask for the designer’s moodboard or playbook and use that in-depth analysis to inform the rest of the shoot in regards to colors, vibe, props, wardrobe and other elements.  It can also help the photographer understand the brand and what images are needed to capture that aesthetic. 

Images Courtesy of Kristen Fulchi Design Studio

During the shoot planning process for Cindy Stack, a life coach specializing in career transitions and leadership development, we worked with her newly created brand playbook designed by Kristen Fulchi. This was so helpful because we were able to ensure that the images would have a cohesive look that blended seamlessly with her new website. The playbook inspired the fresh feel of her shoot, bright and calming, employing lots of soothing greens and cheery yellows in the props, the setting and Cindy’s outfits.

Essentially Cindy had a team working for her brand: a web designer that created a site that reflected the services she offered, and a brand photographer who captured images to pair with the new site’s look.

And you should have a team working for you as well! When working with a branding photographer, they should consider your website in choosing a shoot location that goes well with your brand colors, ask you to wear colors that complement your brand, and discuss possible props with you that are inline with the inspiration from your designer.

Are you in the middle of a website refresh? Are you thinking it’s time for a website refresh? Then it’s also time for a branding session. Click here to book!