Why You Need to Schedule Your Branding Session NOW During COVID-19
Quarantine life is all about “making it work.” Am I right? Everyone’s been working from home, staying in 24/7, and don’t get me started on all of the home haircuts!
For lots of small businesses, this can be a difficult time and “making it work” can be A LOT of work. But if you’re able to use this time to focus on attracting clients, business will be booming once we can all get back normal. And you’re going to need content to keep those clients coming back. Here is why NOW is the perfect time to book your branding session.
Screen Time is Up
It’s Sunday morning and your weekly Screen Time report is in. A month ago and a half ago you were averaging an hour or so a day, but now you’re up to four or five hours. And that’s only for your phone! Verizon reported that in the third week of March, web traffic was also up 20%.
Because of the Covid-19 quarantine, people are consuming more media than ever - and a big part of that is social media and e-commerce sites.
No More Dining Out
Times are tough and we are all tightening our belts financially during this pandemic. But for those still bringing in an income, quarantine has brought a change in spending habits. We’re no longer able to do things like take vacations, dine out (though take out is still an option!) or go to the movies. Those limitations may translate into more online sales.
Which is where you can insert your business into the conversation!
Though the economy isn’t at its peak, this increase in screen time and change in spending can mean good news for your business or for that business you always wanted to start! Smart entrepreneurs have already recognized that with all those extra eyes, you need to get your product online now.
Several Jessie Wyman Photography clients have found creative ways to keep commerce coming in by pivoting to an exclusively online presence during this uncertain time. Lerner Concierge, a personal concierge business, has continued to offer online concierge services like vendor management, internet research and personal shopping. Sukeban Creative, a custom gift creation service, and Totts Travel, which delivers essential travel products for children, have gone completely virtual with their product offerings.
But to promote your online business you need online content that will attract your clients!
That’s why you should book now!
And while everyone understands that right now we are all trying to “make it work,” if you want to keep the customers you’ve gained during Covid-19 post-quarantine, you’re going to need professional images ASAP! If you've gone virtual, some potential image ideas may include stylized shots of your products, a much needed update to your headshot, you hard at work on your computer or packaging your products, or lifestyle shots using those products or services.
And though it is always important to have quality photos that are well lit, in focus and high resolution for your business, it’s even more important to have them taken by a photographer who can understand your brand and needs and will help you make a connection with your audience. That’s where our branding photography services come in!
If you want to get ahead of the game, let’s get a date on the calendar. Remember, rescheduling is always an option. Click here to book now!