Fun Vibes for this Brand Shoot

Sometimes when I work with a brand it’s because they are designing an entirely new website and need new images to go along with it. Then there are other times when the website and branding is pretty much done and they just need new images to spiff things up a bit. 

With my client, Weaver Orthodontics, their website and branding was on point, but they wanted new images for a little bit of a refresh. After working with Dr. Carlin Weaver throughout the shoot plan process, we agreed that one of the goals of the session should be to really let their brand’s personality shine through.

To do this, we brainstormed some fun image inspiration and I made sure that she was comfortable with the direction we were going. By leveraging some of their “teeth props”, planning out a new branded t-shirt design for the shoot, and properly informing her staff on the direction, we were able to design our shoot plan to meet our goals! We also added team headshots and clinical images (working with patients), and photos of their newly renovated space to our timeline.  

When I work with teams and larger groups, one thing I always try to do is make sure everyone is as comfortable as possible during the session. I realize that not everyone loves having their photo taken so it was especially important for me to be able to connect with this team so they felt comfortable being their fun and vibrant selves. 

After getting the headshots out of the way as a way to break the ice, we moved into the fun stuff, allowing the team to let loose a little. While we followed the shoot plan for the most part, I actually encouraged the staff to come up with a few ideas of their own. I believe this actually resulted in more authentic imagery because it is what they really wanted to do!

I always love grabbing fun shots, like this one that actually looks like some of the staff is peeking into a patient’s mouth! The team was super helpful in holding the prop teeth around my lens to get this perfect picture!

And Dr. Carlin loved pulling out some useful props for some of her fun photos. 

We wrapped up the fun images with staff, and before most of the patients started arriving, I was able to capture images of their space. I’m a huge fan of the purple!

Now my blog post wouldn’t be complete without some before and after images of their updated website. For the home page carousel, the team added this simple, fresh image of Dr. Carlin in front of the newly designed front desk, the brand logo right in back of her.

Home Page Before

Home Page After

As I mentioned above one of the goals of our shoot was to capture new team shots. It is important to have high quality images of staff that they are proud of and that are consistent with the look and feel of the other images on your website. You can see the updated staff page below on the right and the difference in quality that was achieved.

Team Page Before

Team Page After

For the finance page, the team updated the image of Dr. Carlin, with an image of employees at the front desk discussing options with patients. 

Finance Page Before

Finance Page After

In the end, Weaver Orthodontics looks like they have an entirely new, fresh website - and all they did was update the images! They didn’t make any structural changes and now the branding and images are both on point. What’s more, their fun, energetic brand personality shines through. 

So whether you’re going through an entire rebrand, building a new website, or just need to refresh the photos on your site or social media, let’s set up a time to chat. Click here to contact me and learn more about your next branding shoot!