Branding Tog Bootcamp

When I niched down to branding photography, bookings were slow. I was fumbling my way through my workflow and guessing at what I should be charging. I still wasn’t getting bookings and I knew I had to make something happen.

But I wanted to make it work.

I wanted to stop taking on wedding and family photography projects - because I just wasn’t happy.

I was overworked and feeling lost in my business.

Until I tried a mini session event for branding photography. Of course it was a total financial loss, but I was hooked.

So after I decided to niche down to branding photography, I quickly learned that it was MUCH different than families, than weddings, than basically every other genre I had tried before.

• Finding clients was different..

• The workflow was different - I ended up learning that if I got clients on the phone I had a 90% booking rate!

• Shoot planning was much more than I expected…how the heck do I even know what stories to tell?!

• How do I pose my them?

• What about editing and image delivery?

All of these things I had to fumble my way through but once I:

• Truly started representing myself as the expert

• Understood who my ideal client was

• Realized what I SHOULD be charging and what my worth is

• Established a semi-automatic workflow…that got clients on the PHONE

• And delivered a shoot that not only represented their brand but gave them USEFUL images

• All while not being afraid of indoor lighting

I regularly started booking clients.

And by the end of 2019 (my first year as a branding-only photographer) I booked 26 clients.

And now I want to share exactly what I did to get there.

Branding Tog Bootcamp is a 4-week online program where I teach how to build your branding photography business !

You will also receive a 30 minute 1:1 call for extra support in helping you reach your goals!

I will be sharing my exact method on how I niched down, built a workflow that books clients, how to leverage images to book product-based businesses and now I stay consistent with editing and Instagram!

THIS IS FOR YOU IF:

• You are just starting your branding photography business and looking to book new clients

• If you are transitioning from another genre of photography to branding photography

• If you’ve been struggling trying to book more branding photography clients

• Want to show more value to your branding clients

• Feel lost in how to best plan for a shoot

• Want to learn how I shoot to get consistently light and bright images

• Want to know how you can leverage more opportunities with product-based brands
  
  

Inside the Bootcamp - What they are saying!

Weekly live calls each Thursday after that for 4 weeks!

FEATURES!

• 4 WEEKS ONLINE LIVE TEACHING

• 30 MINUTE 1:1 CALL

• ACCESS TO A PRIVATE FACEBOOK GROUP

• BUSINESS CHECKLISTS

• CLIENT EMAIL TEMPLATES

• WORKFLOW TEMPLATE

• PRICING CALCULATOR

• VALUE WORKSHEETS

• SHOT DIAGRAMS

• POSING GUIDE/PROMPTS

• SOCIAL MEDIA STRATEGY WORKSHEETS

• EDITING TUTORIALS

• and More!

WEEK 1: NICHE DOWN + BUILD UP + SOCIAL AND MARKETING STRATEGY

In this module you will learn how to niche down and build yourself up as the expert - no more “I’m a family photography who can do branding”. You ARE “a personal branding photographer”. You will also learn how to identify your ideal client and create content and messaging to attract that person so that you can start thinking like a marketing pro! I will also cover how I plan my Instagram Grid and the how I keep my aesthetic consistent!

1. Niching down on Instagram and Websites

2. How to portfolio build

3. Networking

4. Identifying your Ideal Client

5. Social Media Strategy and Messaging

   1. Content, Captions

   2. Grid Planning

You will be given worksheets to get you going and hold you accountable for this step!

WEEK 2: PRICING

1. Pricing

   • Cost of Doing Business - understand where you need to be to make a profit

   • Structuring Packages

   • Adding Value

You will be given worksheets to get you going and hold you accountable for this step!

WEEK 3: WORKFLOW

In this module you will learn my workflow and why its been key to success. It seems obvious but you must have a way for clients to get in touch and get them on the phone. I will be sharing my phone script - the one that gets your clients excited and ready to book!

Topics Covered

1. Website Funnel

2. Inquiry

3. Initial Chat

4. Booking

5. Shoot Planning

6. Post Production

7. Continuing Value

You will be given a workflow spreadsheet with email templates that will give you a starting point to implement a great workflow that books clients. I will also be sharing my phone script with you, a questionnaire template that helps you plan shoots to a T and how I use Trello for shoot planning!

WEEK 4: SHOOTING

In this module I will cover how I shoot my branding clients. I will go over several case studies and dissect how the shot was composed, including how I pose my clients, how I use off camera flash in those tricky situations, and and the different types of shots I get to create a USEFUL gallery for my clients. I will also provide you with video tutorials on how I edit my photos along with some sneaky tricks I’ve found over the years!

Topics Covered

1. Equipment and Shopping List

2. Posing

3. Off Camera Flash

4. Different shot types

5. Editing Tutorials

You will be given a list of equipment I use and diagrams to help you understand different set ups and scenarios.